On October 7th, Sun Group officially signed a strategic partnership with H2O Events and LaserVision, two of Australia’s top entertainment production companies, following a successful collaboration on world-class multimedia shows across Vietnam. The alliance promises to make Phu Quoc’s upcoming festive season the most spectacular yet, with the debut of a new version of the Symphony of the Sea show.

On October 7, 2025, Hilton’s President & CEO visited Phu Quoc to sign a strategic partnership with Sun Group, marking the development of five hotels with over 2,000 rooms across Quang Ninh, Da Nang, and Phu Quoc. The agreement also celebrates the Vietnam debut of Conrad Hotels & Resorts and LXR Hotels & Resorts, while enhancing the country’s luxury tourism landscape and strengthening hospitality infrastructure for APEC 2027.

The Straits Times, Singapore’s most established newspaper, calls Phu Quoc Vietnam’s “hidden paradise island”. Pearl Island is gaining increasing popularity with international travelers thanks to its blend of food, entertainment, and resort experiences, along with “picturesque beaches.”

This Mid-Autumn Festival, Novotel Danang Premier Han River proudly unveils its limited-edition mooncake collection honoring the cultural and tourism heritage of Quang Nam and Danang. Exquisitely designed and crafted with refined flavors, the collection captures both the timelessness of tradition and the vibrancy of a new era.

By the end of 2025, a series of direct flights from major Russian cities will begin operating to Phu Quoc. This move is expected to significantly boost the number of Russian visitors during the 2025–2026 winter season and further strengthen the “Pearl Island’s” position on the international tourism map.

From its humble beginnings as an ancient trading port, Hội An has transformed into a globally recognized heritage destination. Celebrated for its cultural richness and international distinction, Hội now stands at the crossroads of opportunity and challenge throughout the administrative merges.